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100 Years Grand – The Story of Arizona Highways Magazine In-Person

April 2025 will mark Arizona Highways magazine’s 100th birthday. How did a brochure produced by the Arizona Highway Department become one of the most revered travel publications in the world? How has Arizona Highways remained relevant for a century while other national magazines have failed?

Former Arizona Highways Publisher, Win Holden, will share the inside story of how this extraordinary publication has not only survived but thrived by attracting elite landscape photographers and using an unconventional publishing business model incorporating licensing, retailing and ancillary products. The presentation features dozens of historical and contemporary photographs telling the compelling story of a magazine that delivers over $65 million in annual economic impact to the state by captivating subscribers in all 50 states and 100 countries.

Win Holden became the sixth Publisher of Arizona Highways Magazine in May 2000. The publication is recognized as one of the finest travel magazines in the world. Arizona Highways has over 120,000 subscribers in all 50 states and 100 countries. During his tenure as Publisher of Arizona Highways, Holden led a diverse group of businesses, including licensing, book publishing, calendars, ecommerce, new product development, product marketing and retailing. A Valley resident since 1980, Holden was recognized by the Arizona Office of Tourism and the Arizona Lodging and Tourism Association as their 2017 and 2018 Lifetime Awards recipient. Holden received the 2015 Lifetime Achievement Award from the Business Journal and was the 2007 inductee into the Arizona Tourism Hall of Fame.

This program is made possible by Arizona Humanities.

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Tuesday, September 3, 2024 Show more dates
6:00pm - 7:30pm
Time Zone:
Arizona Time (change)
East Flagstaff Community Library Community Room (Capacity 75)
East Flagstaff Community Library
  Adults     Seniors  
  Community     Culture     Lectures and Presentations  

Event Organizer

Mary Corcoran

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